Q3. What Have You Learned From Your Audience Research?

These are the graphs showing the results of our audience research.
The first question was Would You Watch A Metal Music Video?

We got mixed answers for this with the majority saying that they would not mind watching one if it came on but would not actively go and seek one out. Others gave a categorical yes or no answer which references to the idea of Metal being a love or hate music genre. Many bands often play on this idea of love and hate by making themselves very outlandish. this will make them appeal to a smaller but more devoted fan base and will show that metal bands as a whole are still a cult or have cult like qualities. Recently a band that has become known for this is Black Veil Brides.

Question 2. What is your opinion of the Metal music genre?

This is very similar to the first question and the results show that. Again as with question 1 the majority of people were indifferent and said that they would listen to it if it came on but would not choose it out of preference. the other people we asked were split 50/50 of loving and hating Heavy Metal Music. This ties in with the results from question 1 as Heavy Metal being a love or hate genre and having a cult like status. normally it is easier to tell someone who is into Heavy Metal (such as Myself) as they will often wear T shirts of there favourite band, its a bit like the Hells Angels VS the Outlaws or rivalries between football clubs, except without the violence.

Question 3. What Is Your Favourite Music Genre?

This was a much more general question and so gave a clearer idea of how large our Target audience would be for a Heavy Metal video. We found the most popular genres to be multi-generic or rock. This apparent liking of Rock gave us an impression that many people who like this would also listen to some Metal Bands. This shows that while Rock is still one of the most popular music genres but Metal is still lagging some way behind. I find this odd as Heavy Metal was spawned out of Rock and Hard Rock Genres so you would think that the fan base would have remained the same. I think one reason why it hasn't is that heavy metal bands tend to focus on volume and look as well as their music and so some Rock fans found this hard to get used to. Two Metal bands that this applies to are Black Veil Brides and Slipknot.

Question 4. What Would You Expect To See In A Metal Video?

The most popular answers for this question were shots of The Band and motifs of fire. I  guess this is because many people assume Metal is very fact paced and aggressive. A Cd cover that follows this Idea is Set The World On Fire by Black Veil Brides, which has been mentioned before in this blog. Not many people thought metal videos would contain female representations, meaning that the male gaze would be more to with fire and more action related themes. However if the band contains a female then the video will tend to focus on them more than the other members, two example of this are Evanescence and The Agonist. However Black Veil Brides go along with these facts with the music video for their song Knives and Pens, which contains no female representations.

Question 5. Do What You See In Music Videos and Bands You Like Influence You?

This was a question designed to see how much music meant to our potential audience. there was a straight 50/50 split between people answering yes and no. Personally I am very much in the yes category. This question also links to the first 3 questions as it shows how much of a cult status Metal and Metal bands have. What we see and enjoy will influence all of us no matter what it is. Even if it does not change the way we look it might change some of the ideologies we hold about life ad other topics.

TO GO ALONG WITH THIS HERE IS AN INTERVIEW WITH THE BAND AS GODS WHEN WE WENT TO FILM THEM LIVE FOR TEH VIDEO

http://www.youtube.com/watch?v=v2HqmhujaWI&feature=channel_video_title